World Hepatitis Day – Hepatitis B and Hepatitis C Radio CSAs
A general awareness campaign about viral hepatitis was undertaken targeting priority CALD groups and baby boomers over 50 years of age in the lead up to World Hepatitis Day, 28th July, 2018.
ABOUT THE CAMPAIGN
Seven radio ads were scripted and 31 radio ads produced to promote awareness about hepatitis B and hepatitis C across Australia. Ads were produced in Cantonese, Mandarin, Vietnamese, Greek, Indian accented English and Australian English and distributed to over 280 radio stations around Australia.