To communicate the new Country of Origin food labeling laws to CALD and ATSI communities across Australia
ABOUT THE CAMPAIGN
Embrace Society’s role was to adapt and distribute the mainstream creative materials including print, radio and digital. A widespread distribution of translated materials was achieved through Embrace’s extensive network of community organisations. Materials were produced in 10 languages in total. Key opinion leaders from CALD and ATSI backgrounds promoted key messages and materials through social media networks and supported and supplemented public relations activities.