Embrace Society is a multi-disciplinary strategy and communications group, led by Paula Masselos and specialising in hard to reach audiences.
We are a group of experienced and committed professionals who believe the best way to reach our audience are through positive portrayals that are relevant and authentic. Embrace Society recognise that we are all individuals, we celebrate the similarities and acknowledge the differences, we embrace inclusion and positive realism as key tenets of our business.
Paula Masselos MANAGING DIRECTOR
Paula Masselos is a highly experienced strategist and communicator, with a career spanning over 30 years. She has held a number of senior positions including Head of SBS Radio and Commissioner of the Community Relations Commission. Paula has extensive experience in communication strategy and implementation to hard to reach audiences for both government and corporate clientele.
Her extensive community networks and relationships with high value stakeholders ensure any engagement will always be appropriately targeted, sensitively implemented and achieve exceptional outcomes. Paula has experience in running campaigns in a diverse range of areas, whether it is the sale of Telstra and Medibank Private, understanding a Clean Energy Future or the NBN, promoting respectful relationships, combating underage forced marriage or increasing rates of people signing on to the Australian Organ Donor Register.
Connecting with hard to reach audiences on an emotional level is about understanding who they are and who they aspire to be. Real understanding requires commitment.
In order create effective change you need to be immersed in these communities, honouring their culture and values, recognising and respecting their individual touch points and preferences, shaping information to be positive, useful and relevant. Our messaging and campaigns stand out, our community engagement builds the blocks of real and significant behaviour change.
Embrace Society recognise that we are all individuals, we celebrate the similarities and acknowledge the differences, we embrace inclusion and positive realism as key tenets of our business. Our promise to both our clients and their audience is that we will not add to the overabundance of negative messaging.
We want the focus of conversation to move from tolerance to inclusion and equity, we want to create a positive reality.