TEST CURE Live – CALD Hepatitis C Campaign
A pilot campaign in two languages, was conducted to improve the health of people living with hepatitis C. There was a strong call to action to get tested, get cured and live life.
ABOUT THE CAMPAIGN
A press and radio campaign targeting Indian and Vietnamese communities ensured a wide exposure to the key messages and call to action. Working with KOLs and community organisations, fact sheets, posters, animated GIFs and short video messages were distributed through social media and online channels. The campaign was supported with PR activities.